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In partnership with the Milan-based brand agency Apart, we have developed CGI illustrations for the gelato line of the LEC brand. LEC was founded by four friends, including Formula 1 driver Charles Leclerc. The brand promises to deliver the pleasure of indulging in delicious gelato without guilt, combining delightful taste with reduced calories. The illustrations created aim to recreate the lightness and evoke the flavor of authentic Italian gelato.
In collaborazione con l'agenzia Apart di Milano, abbiamo sviluppato le illustrazioni CGI per la linea di gelati del brand LEC. LEC è ideata da 4 amici, tra cui il pilota di Formula 1, Charles Leclerc. Il marchio promette di portare il piacere di gustare un buon gelato senza sensi di colpa, unendo un gusto delizioso a calorie ridotte. Le illustrazioni sviluppate ricreano leggerezza e richiamano il sapore di un autentico gelato italiano.
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original packshot images from site lec.it